As a designer, I'm always striving to uncover the purpose for my work. I enjoy engaging closely with both clients and audience to create an ongoing dialogue, ensuring that all invested parties are heard throughout the process. Each element is considered, challenged, and refined: reinforcing what works, and replacing what doesn't. Each project is different, and it's our responsibility to ensure that our choices are both meaningful and have the impact that we intend. At the same time, beauty isn't necessarily found in a perfect adherence to rules and plans, but rather in an honest reflection of humanity, in all its flaws, spontaneity, and winding ways.